Old money style is the epitome of timeless sophistication. Rooted in understated luxury, it encapsulates what fashion looks like when elegance meets quality and it’s no wonder this aesthetic continues to hold appeal for men across generations. If you’ve admired the classic wardrobe of fashion icons like JFK, Gregory Peck, or even modern visionaries like David Beckham, you’ve already caught a glimpse of old money fashion at its finest.
This guide will walk you through everything you need to know about old money style, from its defining characteristics to the best old money clothing brands every man should consider. Whether you’re building your wardrobe or looking to update it with pieces exuding quiet elegance, this guide has got you covered.
What Is Old Money Style?
Old money style is defined by its quiet wealth a sartorial statement of privilege that whispers rather than shouts. Unlike flashy or trend-driven fashion, old money style focuses on simplicity, timelessness, and quality. It avoids ostentation and instead highlights impeccable craftsmanship and durable materials.
Characteristics of Old Money Fashion:
- Simplicity: Clean, classic lines dominate, with minimal logos or brand identifiers. It’s all about subtlety.
- Quality fabric: Think cashmere, wool, cotton, and linen materials known not only for their luxe appeal but for their durability.
- Neutral color palette: Old money wardrobes are built around navy, cream, white, beige, and black, with occasional earthy tones like moss green or camel.
Old money style is more than fashion it’s a cultivated way of presenting yourself with taste and refinement, no matter the occasion.
Best Old Money Clothing Brands
Here’s a curated list of the best old money clothing brands that embody sophistication and timeless craftsmanship. Incorporating these into your wardrobe will elevate your style game effortlessly.
1. Ralph Lauren (Purple Label and Polo)
Few names are more synonymous with old money style than Ralph Lauren. The Purple Label embodies the height of luxury with its tailored suits and fine fabrics, while the Polo line offers preppy staples like oxford shirts and rugby sweaters. Both lines blend heritage and modernity seamlessly.
2. Brooks Brothers
America’s oldest ready-to-wear brand, Brooks Brothers is a hallmark of old money brands men cherish. Known as Jackie Kennedy’s and Abraham Lincoln’s go-to, this brand excels in tailored suits, button-down shirts, and collegiate-inspired ensembles.
3. Brunello Cucinelli
Dubbed the “King of Cashmere,” Brunello Cucinelli is a masterclass in Italian craftsmanship. Its range includes luxuriously tailored coats, blazers, and knitwear that prioritize comfort without compromising elegance.
4. Loro Piana
If you’re looking for unparalleled quality, Loro Piana is your answer. Known for their incredibly soft cashmere sweaters, fabrics, and scarves, this brand epitomizes understated luxury in every sense.
5. Burberry
With its heritage trench coats and timeless tailoring, Burberry provides old money aesthetics with a British touch. Avoid their trendier pieces and stick to their classic designs for an old-world charm.
6. Barbour
When it comes to countryside chic, Barbour tops the list. Known for its waxed jackets, the brand adds a rugged yet refined twist to old money style, perfect for outdoor weekend adventures.
7. Hermès
Known for its craftsmanship and legacy, Hermès is a heritage brand that stands tall within the best old money clothing brands. A silk tie, an elegant scarf, or even a wallet from Hermès makes a subtle yet impactful statement.
8. Gucci (Classic Pieces)
While Gucci often leans towards more daring and eccentric designs, their classic leather loafers, luggage, and horsebit accessories fit beautifully into an old money aesthetic. Stick to understated and refined options.
Old Money Brands for Men: Classic Wardrobe Essentials
Once you’ve nailed down the brands, focus on curating the essentials that will make up your classic wardrobe. These timeless items embody old money sophistication.
1. Blazers
Invest in navy or charcoal tailored blazers that can be dressed up or down. The fit should be impeccable an ill-fitting blazer can ruin your entire look.
2. Cashmere Sweaters
Think Loro Piana or Brunello Cucinelli for luxurious cashmere pieces that layer effortlessly over shirts or under jackets.
3. Tailored Trousers
Skip the baggy or overly skinny styles and opt for tailored trousers in neutral shades like gray, navy, or beige.
4. Timeless Loafers and Oxfords
Polished leather loafers or sleek Oxfords in black and brown are non-negotiable footwear staples.
5. Watches and Accessories
Nothing says quiet luxury like a well-chosen timepiece. Brands like Rolex and Cartier are esteemed choices among the old money elite. Pair with minimal accessories think pocket squares, understated bracelets, or leather belts.
Is Lacoste an Old Money Brand?
Is Lacoste an old money brand? The answer is yes albeit with some nuances. Originally founded in 1933 by tennis player René Lacoste, the brand carries a rich history tied to athletic leisurewear. With its iconic polo shirts and minimalist designs, Lacoste fits into the old money aesthetic, although it leans more preppy than high-end luxury.
When compared to brands like Brunello Cucinelli or Ralph Lauren, Lacoste holds a different place—accessible old money vibes that work particularly well for casual styles. Pairing a crisp Lacoste polo with tailored chinos achieves an effortless, laid-back yet refined look.
How to Dress in Old Money Style
Want to build a wardrobe that screams “old money”? Follow these tips:
- Prioritize Quality over Quantity
Invest in fewer but better pieces. A well-tailored blazer will give you more value over time than a cheap, trendy jacket.
- Stick to Classic Cuts
Opt for timeless silhouettes and avoid anything overly tight or loose.
- Neutral Colors Are Key
Build your capsule wardrobe around versatile shades like navy, beige, and gray.
- Understated Details
Choose minimal logos, subtle patterns, and fabrics that speak for themselves.
- Tool Up with Accessories
Accessories should elevate rather than overwhelm your ensemble. Think classic watches, silk ties, and premium leather goods.
Timeless Elegance Never Goes Out of Style
Old money clothing brands represent an enduring sophistication that transcends fashion’s fleeting trends. From Ralph Lauren’s preppy elegance to Loro Piana’s use of exquisite materials, these brands embody a lifestyle centered on timeless taste.
Investing in old money style brands means creating a wardrobe that not only looks incredible today but ages gracefully with time. Prioritize quality, simplicity, and classic cuts to channel the quiet confidence of old money aesthetics.
Looking to elevate your wardrobe game? Start with one essential piece from our curated list of best old money clothing brands and build your way up to timeless elegance.
FAQs
What brands do old money wear?
Brands like Ralph Lauren, Brooks Brothers, Brunello Cucinelli, and Hermès are popular favorites among old money wardrobes.
Is old money style the same as preppy style?
While they share similarities, preppy style leans more toward collegiate and sporty elements, while old money style emphasizes understated luxury and timeless elegance.
Are designer brands considered old money style?
Yes, but only certain designer pieces that reflect subtle elegance, quality craftsmanship, and timeless designs fit the old money aesthetic.